If it was that easy…

…we’d all build a copy and make a fortune.

“Despite the aura of heroic young enterprise that still miraculously attaches to the web, what we are seeing is a much older and toxic capitalist model – the classic monopoly that destroys industries and individual enterprise in its bid for ever greater profits. Despite its diversification, Google is in the final analysis a parasite that creates nothing, merely offering little aggregation, lists and the ordering of information generated by people who have invested their capital, skill and time.”

Henry Porter: Google is just an amoral menace

Google should consider this a compliment. They’ve made the impossible seem so easy that it looks worthless.