I think that this is now at the level of Antennagate.
Apple is now in a position that this needs solving last year. At the volumes that they produce they needed to have the design ready last summer. I hope for them that they’re ready.
The slide is over two years old…
The Master explains.
Hold up your phone or PC or almost anything and it breaks half of these rules and is worse for it.
Every year I look at the list and think, this is just a reflection of the relative quality of the products not the result of any brand building or positioning.
All this money spent by Nokia and it disappears in three or four years. Marketing money is mostly wasted.