“What is his goal? To beat CNET.
But does a great business or movement EVER get built on top of a goal like that?”
Correct me if I’m wrong but Nike for years had the slogan of “be number one”. They just aimed for the number one in each market and went out to beat them.
And while I’m thinking about it. Isn’t that what Microsoft did for years? And didn’t Scoble work for them?