“Amazon’s purchase of Touchco can be thought of as a direct response to Apple’s iPad, and the technology acquired could be included in the next iteration of its Kindle e-reader.”
I don’t understand. Everyone has been talking about Apple and their book ready for at least a year. Amazon did nothing during that whole period; then in the same week as the Apple launch they go to war with the publishers and start buying technology companies.
This must be too late now.