Tag Archives: Top 100

41 Chinese companies are changing the world but none of them has a brand worth talking about.

As I pointed out a couple of days ago, the Top 100 brands was dominated by old western brands. However, it seems that the world will be changed 41 times just by the Chinese!!!

41 Chinese Companies Are Changing The World – China Law Blog.

Either their going to grow brands quickly; which makes a mockery of the Top 100 brands valuations or they just won’t need brands; therefore making a mockery of the Top 100 brand valuations!!!

BusinessWeek: Top 100 Global Brands

It’s time for the annual nonsense list of brands…

BusinessWeek Online: Top 100 Global Brands

Some quick notes;

  • There are no valuable brands in China, India or anywhere outside the western world. I’m sure that Tata, Wipro, Mittal, Haier, CIC and a few others would beg to disagree.
  • When they saw that the Microsoft brand is worth 58 billon dollars, what does it get Microsoft?
    • Since when has anyone bought a product just because it was a Microsoft product?
    • Can these companies lauch into new markets because of the strength of their brand? No. Microsoft has spent a fortune getting over the brand name in video games; Coke has trouble getting out the black sugered water market and Nescafe isn’t going to start selling anything but coffee.

From here the list looks like the Top 100 middle American brands that mean something to the baby boomers.