The Creativity Delusion…

You make your own luck…

I’m surrounded constantly by people that want a licence to create, to be given a special tag that will allow them to ‘go off and be creative’. However, I believe deeply that to create you need to excel at the basics, know the rules and put in the graft.

Getting it right, doesn’t arrive on a schedule or to plan, it’s after never ending effort. If I’m right in this belief, what we need more than ever is a culture of learning, linked to an environment that promotes constant effort and that gives people the time to succeed.

Expecting and appointed person to deliver genius to a schedule is a recipe for failure.