The importance of context in profiles…

The Google Operating System blog has a good list of Google type of predictions for 2008.

Predictions for Google’s 2008

However, in point one ther’s this…

“If Google doesn’t understand that your Gmail contacts aren’t necessarily your friends, we’ll see a huge privacy backslash.”

How difficult can this be to understand? And why hasn’t Facebook realised it already? I want to present different views of myself to different populations; it’s not rocket science.

The first network that gets this right will have a massive advantage over the others.