Imagine that you work for Microsoft and you have to battle against comments like the one below.

Where do you start? At this point I don’t think that they have anywhere to go.

“I know Windows is awful. Everyone knows Windows is awful. Windows is like the faint smell of piss in a subway: it’s there, and there’s nothing you can do about it. OK, OK: I know other operating systems are available. But their advocates seem even creepier, snootier and more insistent than Mac owners. The harder they try to convince me, the more I’m repelled. To them, I’m a sheep. And they’re right. I’m a helpless, stupid, lazy sheep. I’m also a masochist. And that’s why I continue to use Windows – horrible Windows – even though I hate every second of it. It’s grim, it’s slow, everything’s badly designed and nothing really works properly: using Windows is like living in a communist bloc nation circa 1981. And I wouldn’t change it for the world, because I’m an abject bloody idiot and I hate myself, and this is what I deserve: to be sentenced to Windows for life.”

via Microsoft’s grinning robots or the Brotherhood of the Mac. Which is worse? | Charlie Brooker | Comment is free | The Guardian.