“An absolutely superb customer experience and once again gives a lot of weight to what Jobs says: when you control the hardware and the software (and, it turns out, the point of sale) then the integrated experience you can give to the consumer is nothing short of superb. I bet there is not a single phone on the market made by anyone else that could reproduce this experience.”
What this actually shows is how bad most customer experiences are. You spend tens of thousands of Euros on a car and you can’t get service like this!