- Need to have a real soul behind the blog.
- Davos Negotiated their Wikipedia entry with the community.
- The Marketing needs to be pushed as a service not advertizing.
- Orange needs to use digital media because it’s their business.
- Don’t ask if the customer is loyal to the company but if the company is loyal to the customer.
- Moving from push, push, push to pull, pull, pull.
- The problem is the middle manager (me!). How to move from fear to love.
