British network ITV responds to Apple iTV rumor, says it has ‘vigorously defended’ its IP before — Engadget

So let me get this right.

ITV has a rubbish reputation; even their boss calls them a “fairly dysfunctional organisation” where “a lot that needs fixing”.

So Apple comes along and wants to use a similar name and they are going to defend the name? Are they mad? Shouldn’t they have to pay Apple for the boost to their image?