“Apple appears to have other plans to further innovation around its Multi-Touch platform that will reduce its reliance on chip designs conceived largely by third parties.”

AppleInsider | Steve Jobs: it’s time we design our own iPhone and iPod chips

If you read the business papers, they give the impression that all hardware is now a commodity, that everything is assembled from off the shelf parts. Either they’re wrong or Apple is about to change that.

It just shows that very few things are really commodities.