Social Networks in the UK

While visiting the UK a few years ago I was amazed that all everyone talked about (except for the weather and house prices) was a web site called friendsreunited.co.uk.

The point of that web site was to link up with old long lost friends; it seemed at the time that the country was doing nothing with it’s time except looking up ex-girlfriends.  Even my parents had created accounts which is massive.

TechCrunch UK  now reports that the country is hooked on Facebook…

TechCrunch UK » Facebook leads the rise of social nets in UK, but niche players have a window

Can someone please do a social study on why the British are so easily hooked on social networks? Is it related to tea consumption?

What happened to FriendsReunited.co.uk? Does anyone still use it?