So Didier Lombard the CEO of Orange basically said that Paulo Coelho is a liar when he said that giving away content increased his business. 

If you can’t fight the argument; ignore reality!

UPDATE: Seriously, this was a very worrying talk. Mr Lombard is living in a very, very different world from me. It’s a strange alternate reality.

• Need to have a real soul behind the blog.
• Davos Negotiated their Wikipedia entry with the community.
• The Marketing needs to be pushed as a service not advertizing.
• Orange needs to use digital media because it’s their business.
• Don’t ask if the customer is loyal to the company but if the company is loyal to the customer.
• Moving from push, push, push to pull, pull, pull.
• The problem is the middle manager (me!). How to move from fear to love.

• Really cool introduction slide with “Hello, my name is…” badge.
• Why would people invest in an intangible good?
• Virtual good sold more on communication platforms rather than through virtual worlds and games.
• “Virtual goods are a way of capturing passion and interaction”. Huh?
• tipjoy – third party virtual goods provider as a tip payment system.
• Really small number of WoW players in the room!!!
• Seconday markets in virtual goods!
• MMMMmmmm

…there is a queue for the Gents but not the Ladies!

It’s funny, Twitter is dominated by people without Wi-fi. I’ve been online all morning without issue; odd!!!

• ruinunes: @mbites it’s very strange because @loiclemeur has said that they invested a lot in Wifi for #leweb
  less than 20 seconds ago · Reply · View Tweet

   

• 
  dailytwitter: no wifi = no blog = no flickr = broken dailytwitter = hacked off #leweb
  half a minute ago · Reply · View Tweet

   

• 
  hediger: @fiLSa wäre ich an den swisscom glasfaser medienanlass gegangen, hätte ich es dem schloter direkt sagen können. #wifi #leweb
  half a minute ago · Reply · View Tweet ·  Show Conversation

   

• 
  abarrera: RT mbites Going slightly crazy not being able to connect to Le WiFi at Le Web (except via Twitter?!) #leweb08 #leweb
  less than a minute ago · Reply · View Tweet

This is the second interview conducted by a professional (the first being Steve Gilmor); and they’ve been the best interviews so far. 

Maybe, after all the talk of citizen journalists, there is a profession called journalist that requires a certain amount of skill and practice.

Le Web Begins – One Man and His Blog

…which also means I’m sitting near Adam but still don’t know what he looks like!

• It’s the end of the Age of Information!
• Today we’re good at managing information. We are?
• Today we reduce information to make is manageable.
• Today we have to throw out most of the information because we can’t manage it.
• On the web there is a level of detail built into the links but these links are the opposite of information!!!
• We’re good at managing crap! The problem will be the abundance of good information.
• Leaders lead by restricting information.
• Imposed artificial scarcity of information.
• We’ve taken a structural flaw in the way that we manage information and made it a virtue that we need strong leadership.
• Crowdsourcing Leadership
• Assumes that you have lots of good smart people.
• “Decision making is a failure of leadership”
• Realists would not have built the web or wikipedia. They’re not ambitious enough;
• “Leadership is a property of the network”.
• Obama is a strong traditional leader that understands the network.
• “Conversations and intimacy don’t scale”.
• Question: how would the Obama open network, work within the current framework of laws? Is this possible?
• The rules of the “social system” can have a massive effect on the results of the network and therefore democracy.
• We need less leaders and more love!